ECO PURE LABS LTD (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

1. Information We Collect

We collect information that you provide directly to us, including:

• Name, email address, and contact information
• Billing and shipping addresses
• Payment information (processed securely through our payment providers)
• Order history and preferences
• Communications with customer support

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Send order confirmations and shipping updates
• Respond to customer service requests
• Send marketing communications (with your consent)
• Improve our website and services
• Comply with legal obligations

3. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on:

• Contract performance: Processing necessary to fulfill your order
• Legitimate interests: Improving our services and preventing fraud
• Consent: Marketing communications (you can withdraw consent anytime)
• Legal obligation: Compliance with tax and accounting requirements

4. Data Sharing and Disclosure

We may share your information with:

• Payment processors (Stripe, PayPal, Klarna)
• Shipping carriers for order delivery
• Analytics providers (Google Analytics, Meta Pixel)
• Legal authorities when required by law

We do not sell your personal information to third parties.

5. Your Rights (GDPR)

Under GDPR, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data (“right to be forgotten”)
• Restriction: Limit how we use your data
• Portability: Receive your data in a structured format
• Object: Object to processing based on legitimate interests
• Withdraw consent: Opt-out of marketing communications

To exercise these rights, contact us at: privacy@ecopurelabs.com

6. Cookies

We use cookies and similar tracking technologies to improve your browsing experience. See our Cookie Policy for detailed information about the cookies we use and how to manage them.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. All payment information is encrypted using SSL/TLS.

8. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law (e.g., tax records for 7 years).

9. International Transfers

Your data may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

10. Children’s Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last updated” date.

12. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us at:
ECO PURE LABS LTD
8 Northumberland Avenue
WC2N 5BY London, GREAT BRITAIN UK
Email: privacy@ecopurelabs.com
Support Hours: Monday-Friday, 9:00-17:00 GMT

13. Supervisory Authority

If you have concerns about how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.